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GET YOUR SITE ON GOOGLE (And Discover There’s a WHOLE LOT MORE than Just Adding Your Website to Google)

To kick things off, we have some great news!  Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software known as “spiders” to crawl the web on a regular basis – to find sites to add to their index. In fact, the vast majority of sites listed in their results aren’t manually submitted for inclusion, but found and added automatically when their spiders crawl the web.

However, if your site offers specialized products, content, or services (for example, video content, local business info, or product listings) AKA you’re own a Web Business, you can reach out to the world-wide-web by distributing your specialized knowledge and details of your products and services on the Google’s Search Results (known as SERPS). There are a number of ways to do that (more than just submitting your URL, which is what everyone tells you to do).  Make sure you finish this entire article but go to Google Content Central right now and discover a world of great opportunities to get listed with Google.  Bookmark this article page by us though so you can easily get back to it – there’s very important information on here you absolutely must know.

To determine whether your site is currently included in Google’s index, do a site: search for your site’s URL. For example, a search for [ site:google.com ] returns the following results: http://www.google.com/search?q=site%3Agoogle.com .

Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our spiders miss a site, it’s frequently for one of the following reasons:

• The site isn’t well connected through multiple links from other sites on the web.
• The site launched after Google’s most recent crawl was completed.
• The design of the site makes it difficult for Google to effectively crawl its content.
• The site was temporarily unavailable when they tried to crawl it or they received an error when they tried to crawl it. You can use Google Webmaster Tools to see if they received errors when trying to crawl your site.

Google’s intention is to represent the content of the internet fairly and accurately. To help make this goal a reality, they offer guidelines as well as tips for building a crawler-friendly site. While there’s no guarantee that their spiders will find a particular site, following these guidelines should increase your site’s chances of showing up in their search results.

Web Business Academy recommend (and make it compulsory for all our clients) to create and submit a detailed Sitemap of the pages on their (your) web sites. Sitemaps are an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Sitemaps, you can AUTOMATICALLY keep Google informed of all of your current pages and any updates you make to those pages.

Please note that submitting a Sitemap doesn’t guarantee that all pages of your site will be crawled or included in the Google search results.

In addition to submitting a Sitemap to Google and if your site is very new, tell Google about your site by submitting here: Tell Google about your site.

Check your site is in the Google index (at least one month after submitting your Site map and URL)

• Do a site: searchTo quickly determine whether your site is in the Google index, perform a Google site search for your entire URL. A search for site:google.com, for instance, returns the following results: http://www.google.com/search?num=100&q=site:google.com Note that you shouldn’t include a space between the site: operator and your domain name. The Site Status Wizard lets you check the index status of your site, and also tells you if your home page was recently accessed by Google.If your site is displayed as a result when you perform a Google site search for your URL, then it’s included in our index.However, if your site used to be indexed and no longer is, it may have been removed for violations of the Google Webmaster Guidelines. Review the guidelines and then, once you’ve fixed any issues, submit a reconsideration request. (see below for more details)
• Verify that your site ranks for your domain nameDo a Google search for www.[yourdomain].com. If your site doesn’t appear in the results, or if it ranks poorly in the results, this is a sign that your site may be penalized for violations of the webmaster guidelines. If Google find certain problems with your site—for example, malware—they’ll let you know via the Message Center. You should also review your site against the webmaster guidelines. Once you’re sure that any problems have been addressed, submit a reconsideration request.

Crawling is how Googlebot discovers new and updated pages to be added to the Google index. The crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits your website, it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

If you’re ‘Out of Sorts’ with Google, here’s some info to give to your webmaster, to get you back in good with Google – QUICKLY!

• Check for crawl errors. The Crawl errors page in Webmaster Tools provides details about the URLs in your site that we tried to crawl and couldn’t access. Review these errors, and fix any you can. The next time Googlebot crawls your site, it will note the changes and use them to update the Google index.
• Review your robots.txt file. The Test robots.txt tool lets you analyze your robots.txt file to see if you’re blocking Googlebot from any URLs or directories on your site.
• Make sure that the URLs haven’t been blocked with meta tags.
• Review your site structure and make sure that it’s easily accessible. Most search engines are text-based. If you use JavaScript, DHTML, images, or rich media such as Silverlight to create navigation and links, Googlebot and other spiders may have trouble crawling your site.
• If you have recently restructured your site or moved to a new domain, pages that previously performed well may now rank poorly. To avoid this, use 301 redirects (”RedirectPermanent”) in your .htaccess file to smartly redirect users, Googlebot, and other spiders. (In Apache, you can do this with an .htaccess file; in IIS, you can do this through the administrative console.) For more information about 301 HTTP redirects, please see http://www.ietf.org/rfc/rfc2616.txt.
• Consider creating and submitting a Sitemap. Even if your site is already indexed, Sitemaps are a way to give Google information about your site and the URLs you consider most important. Sitemaps are particularly helpful if your site has dynamic content or other content not easily discoverable by Googlebot, or if your site is new or does not have many links to it.

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, they process information included in key content tags and attributes, such as title tags and alt attributes. Google can process many types of content. However, while they can process HTML, PDF, and Flash files, they have a more difficult time understanding (e.g. crawling and indexing) other rich media formats, such as Silverlight.

• Check your site’s index stats. These stats show how your site is represented in the Google index.
• Review your site’s structure. Google, like most search engines, is text-based. This means that Googlebot can’t read text included in images or in most rich media files other than Flash files, or pages that are hidden behind JavaScript or require sign-in. Making sure your content is text-based and readable helps make it more accessible to humans and to Googlebot.

• Understand how users are reaching your site by reviewing the Top search queries page. The first list shows the Google searches in which your site most often appears. The second list shows the Google searches from which users clicked through to your site. This information is particularly useful because it gives you an insight into what users are searching for (the first list), and what they find compelling enough to click on your site (the second list). For example, your site may often appear in Google searches for espresso gadgets and coffee widgets. If the query coffee widgets doesn’t appear in the second list, it could be because it’s not clear to users that your site contains information about coffee widgets. In this case, consider revising your content to make it more compelling and relevant. Avoid keyword stuffing, though, because this can cause your site’s ranking to suffer, as well as degrading the user experience for your readers.
• Understand how Google sees your site. The Keywords page shows the keywords and phrases other sites use when they link to yours. Understanding how other people see your site can help you figure out how best to target your audience.
• Check the HTML suggestions page in Webmaster Tools. Descriptive information in title tags and meta descriptions will give us good information about the content of your site. In addition, this text can appear in search results pages, and useful, descriptive text is more likely to be clicked on by users.
• Tell the world about your site. Incoming links to your site help Google determine your site’s relevance to the user’s query. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.
• Check to see if any of your content has been flagged as adult content by turning off SafeSearch. Google’s SafeSearch filter eliminates sites that contain pornography and explicit sexual content from search results. While no filter is 100% accurate, SafeSearch uses advanced proprietary technology that checks keywords and phrases, URLs, and Open Directory categories.
• Great image content can be an excellent way to generate traffic. We recommend that when publishing images, you think carefully about creating the best user experience you can, and follow our image guidelines.

There’s almost nothing a competitor can do to harm your ranking or have your site removed from the Google index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.

Occasionally, fluctuation in search results is the result of differences in their data centers. When you perform a Google search, your query is sent to a Google data center in order to retrieve search results. There are numerous data centers, and many factors (such as geographic location and search traffic) determine where a query is sent. Because not all of their data centers are updated simultaneously, it’s possible to see slightly different search results depending on which data center handles your query.

 

WHAT IF your site is not in the index but you submitted it over one month ago … Watch this 10 minutes video to find out more then read further information below:

GET IN GOOD WITH GOOGLE SO YOU CAN GET ON WITH CREATING YOUR GREAT WEB SUCCESS!

Best for Your Success, The Team at Web Business Academy

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Tags: getting listed on google, google, google guidelines, jennie armato, web business academy

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